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Proteggere un bambino? 8 Euro

agosto 8, 2007

Campagna di ambient marketing destinata al pubblico, soprattutto femminile, dei centri commerciali dove, disseminati fra i normali capi di abbigliamento, si potevano trovare anche degli abitini di plastica con le bolle (di quelli usati per proteggere i pacchi) con l’etichetta: “proteggere un bambino – 8 Euro. Con 8 Euro al mese diventi un membro sostenitore di Unicef e ci aiuti a dare ai bambini del mondo la protezione di cui hanno bisogno”.

Unicef Dress



Via e anche via e via

5 commenti leave one →
  1. agosto 8, 2007 9:44 am

    Great campaign! Targeting mothers that are already spending money on their children is incredibly smart..
    I wrote a post on it too, but unfortunately couldn’t find the results anywhere.. Did you?

  2. agosto 8, 2007 10:48 am

    Sorry Ellen… I didn’t see it before… Here you are a “via” link. I agree with you is incredibly smart…
    See you soon

  3. agosto 8, 2007 1:41 pm

    Hi Paolo, thanks for adding me as a via link! No need for apologies, that can always happen when writing on the same subject ;-))
    What I meant was to ask you if you know of any results of the campaign (because I couldn’t completely figure out the Italian..)

  4. agosto 8, 2007 2:09 pm

    Dear Ellen, unfortunately i don’t know anything about the results of this campaigns. As a fundraiser I’d like to know if in the shop they had a form to fill in with some data about the pledge donor of if it was only a communication campaign. I’ll try to ask something about that at Unicef Italy.

    “a presto”

  5. agosto 10, 2007 9:31 am

    Thanks Paolo! Being a fundraiser too, I was indeed very interested in the results. The picture in the middle seems kind of ‘staged’, like the coat only hangs there for making the picture.. And without a doubt, I still think it’s a brilliant campaign, but I was, just as you apparently, wondering if this wasn’t limited to a communication campaign…
    thanks, we’ll probably meet again somewhere, love your site!


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