Proteggere un bambino? 8 Euro
Pubblicato il Agosto 8, 2007 di paolo.ferrara
Campagna di ambient marketing destinata al pubblico, soprattutto femminile, dei centri commerciali dove, disseminati fra i normali capi di abbigliamento, si potevano trovare anche degli abitini di plastica con le bolle (di quelli usati per proteggere i pacchi) con l’etichetta: “proteggere un bambino - 8 Euro. Con 8 Euro al mese diventi un membro sostenitore di Unicef e ci aiuti a dare ai bambini del mondo la protezione di cui hanno bisogno”.
Postato in: Ambient Marketing, Bambini, Campagne Sociali, Fundraising, Raccolta Fondi, Social Campaigns, Unicef
Great campaign! Targeting mothers that are already spending money on their children is incredibly smart..
I wrote a post on it too, but unfortunately couldn’t find the results anywhere.. Did you?
Sorry Ellen… I didn’t see it before… Here you are a “via” link. I agree with you is incredibly smart…
See you soon
paolo
Hi Paolo, thanks for adding me as a via link! No need for apologies, that can always happen when writing on the same subject ;-))
What I meant was to ask you if you know of any results of the campaign (because I couldn’t completely figure out the Italian..)
thanks,
Ellen
Dear Ellen, unfortunately i don’t know anything about the results of this campaigns. As a fundraiser I’d like to know if in the shop they had a form to fill in with some data about the pledge donor of if it was only a communication campaign. I’ll try to ask something about that at Unicef Italy.
“a presto”
paolo
Thanks Paolo! Being a fundraiser too, I was indeed very interested in the results. The picture in the middle seems kind of ’staged’, like the coat only hangs there for making the picture.. And without a doubt, I still think it’s a brilliant campaign, but I was, just as you apparently, wondering if this wasn’t limited to a communication campaign…
thanks, we’ll probably meet again somewhere, love your site!
Ellen