L’ambient marketing ha fatto decisamente breccia nel mondo del non profit e Amnesty ne ha fatto un “marchio di fabbrica”.
Oro a Cannes nella categoria Outdoor.
Type Of Entry: PRODUCT & SERVICE
Category: Fundraising & Appeals
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS ORGANISATION
Entrant Company, City: WALKER, Zurich
Country: SWITZERLAND
Advertising Agency, City: WALKER, Zurich
Country: SWITZERLAND
Executive Creative Director: Pius Walker
Copywriter: Pius Walker
Art Director: Marianne Friedli
Photographer: Federico Naef
Illustrator: Florian Fröhlich/Carolina Gurtner
Account Supervisor: Hans Beer
Advertiser’s Supervisor: Daniel Meienberger
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