Nato dal'esperienza di Fundraising Now!, Campagne Sociali è un blog dove troverete video, annunci stampa, foto e quant’altro si possa reperire in rete sulla comunicazione sociale e la raccolta fondi nell'era del fundraising 2.0.
Uno spazio che ha bisogno della vostra collaborazione per crescere.
Perciò se avete dei video o delle campagne da segnalare o che vorreste fossero pubblicate, scrivetemi a fundraisingnow@gmail.com.
Buona visione
Paolo Ferrara
Type Of Entry: Product/Service
Category: Charities, Public Health & Safety & Public Awareness Messages
Title: PHONE LEGENDS
Advertiser/Client: LAND TRANSPORT NZ
Product/Service: ANTI-DRINK DRIVING MESSAGE
Entrant Company, City: CLEMENGER BBDO, Wellington Country: NEW ZEALAND DM/Advertising Agency, City: CLEMENGER BBDO, Wellington Country: NEW ZEALAND
Brief:
Every weekend in New Zealand, young males drink drive. Our brief was to stop them. From research, we knew that if a member of this demographic was drunk and decided to drive home, his friends would be worried. But we also knew that his friends wouldn’t actually say anything to stop him – in the world of young adult peer pressure, this is a very un-cool thing to do. We needed a way for friends to express their concerns anonymously.
Solution:
The solution was found in mobile phones, an accessory every young male takes to the pub. We created a campaign called the Phone Legends. It works like this. First, a concerned friend chooses a Phone Legends character from a poster or beer coaster at the pub. He then texts that character’s name, along with the prospective drink driver’s mobile phone number, to our automated operator. The prospective drink driver then receives a voice message from that character on his mobile phone: a humorous yet timely reminder of the consequences of drink driving.
Result:
By using mobile phone technology we were able to reach our audience at exactly the moment they decided to drink and drive. We launched the campaign in over 200 New Zealand pubs, and to date over 12,500 concerned friends have used the service so far. It attracted national media attention and contributed to achieving New Zealand’s lowest road toll ever (2006).
Category: Public Health & Safety
Title: THE DAY YOU WENT TO WORK
Advertiser/Client: TRANSPORT FOR LONDON
Product/Service: MOTORCYCLE SAFETY
Entrant Company, City: M&C SAATCHI, London
Country: UNITED KINGDOM
Advertising Agency, City: M&C SAATCHI, London
Country: UNITED KINGDOM
Creative Director: Graham Fink
Copywriter: Curtis Brittles
Art Director: Will Bate
Agency Producer: Kate Havers
Account Supervisor: Nic Owen
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Director: Vince Squibb
Producer: Spencer Dodd
D.O.P/Lighting Cameraman: n/a
Editor: Paul Watts
Music – Artist/Title: n/a
Sound Design/Arrangement: 750mph
Post Production: MPC
Stupenda campagna di Amnesty International sul potere che ogni cittadino può esercitare con la sua firma. Oro al Festival di Cannes per la pubblicità appena conclusosi.
Category: Public Awareness Messages
Title: SIGNATURE
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company, City: MAGIC LAB, Montreuil
Country: FRANCE
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron
